CI/BI Introduction
Symbol Mark
Each of the three circles represents the ideals of Bosung Group,
which is perfectly balanced and represents the growth into
a new future industry with various affiliates.
An unwavering commitment to blaze new trails towards a future of renewable and eco-friendly energy
A radiant creative spirit that strives to enhance the quality of life by driving the steady growth of existing development and construction businesses
A challenging spirit that envisions unlimited growth, and responsible and transparent management that promotes happiness and the harmonious coexistence of humanity through the creation of future cities
Representing the sharing and coexistence of people and the environment together, and linking the core values of Bosung Group as one
Signature
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- Pantone 152C
- CMYK 0. 66. 100. 0
- RGB 229. 114. 0
- HEX #E57200
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- Pantone 2417C
- CMYK 79. 7. 72. 2
- RGB 36. 158. 107
- HEX #249E6B
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- Pantone 2175C
- CMYK 99. 47. 0. 0
- RGB 0. 106. 198
- HEX #006AC6
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- CMYK 0. 0. 0. 100
- RGB 0. 0. 0
- HEX #000000
Brand Identity
Well-being, More than that, SUJAIN.
Bosung Group's representative housing brand.
Home contains everything of life.
So There shouldn’t be anything missing from home.
We aim for the ‘right balance’ that fits each individual rather than the ‘perfect balance’.
秀(SU), SMART
Smart technology that makes home life comfortable
自(JA), ECO
Become one with nature, make your moment more beautiful
人(In), PEOPLE
Make all the stories of our lives richer
By creating a harmonious balance of SMART, ECO and PEOPLE,
you can enjoy a better daily life.
Balance for your Life